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Competition: Designing in Teheran
<div class="boldText">Designing in Teheran is an international contest open to creatives, designers and architects, who are called upon to develop a design for two multistorey buildings, hereafter A and B, set in the Iranian city of Teheran.</div>
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<div class="normalText">The aim of the contest is to bring together ideas and identify solutions that will provide the best and most coherent integration of the structures in the local urban and commercial setting, with projects that take into account cultural and technical aspects, in order to enhance the buildings, making them recognisable, with a clear sense of identity. The spaces in question will be used for commercial premises and offices, and crucial in these designs will be the ability to convey the sense that these spaces are interpreted with contemporary sensitivity.
The Contest will select three designs for A and three for B, before going on to proclaim one winner for A and one for B.</div>
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<div class="title"><span style="color: rgb(255, 0, 0);"><b>Brief</b></span></div>
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<div class="normalText">Teheran in Persian means “going downwards”. Indeed, the ancient city was first established on an upland plateau before gradually developing downhill in subsequent years to become the metropolis it is today. Expansion of the city was rapid and uncontrolled, but unlike in other cases of massive development, the wealthy population moved out of the old town, whilst the poorer classes remained there. The city now has over 11 million inhabitants and is the country's main industrial, political and socio-cultural centre.
The quality of the spaces in the modern city is seen in its architecture and monuments, and in its environmental fabric as a whole. Large buildings, monuments and streets, together with modern communication and information systems, combine to give the city a sense of modernity, and to enable it to renew itself over time, in order to meet changing functional, creative and artistic needs. Thus we should consider these buildings as modern communication tools that take into account the commercial requirements of different types of activities. One of these activities has to do with the big names in the fashion world and the competition between them, which manifests itself in the innovative environmental quality of their retail spaces, rich in new messages and cultural ideas.
The <b>Designing in Teheran</b> contest seeks to stimulate innovative ideas that will convey these messages of modernity and attention to the architectural and environmental quality of the retail spaces in a constantly evolving metropolis.</div>
<div class="normalText">(...)</div>
<p>Find more: <a href="http://www.benettongroup.com/designinginteheran/">http://www.benettongroup.com/designinginteheran/</a></p>
<p> </p>
<div class="boldText"> </div>
<div class="normalText">The aim of the contest is to bring together ideas and identify solutions that will provide the best and most coherent integration of the structures in the local urban and commercial setting, with projects that take into account cultural and technical aspects, in order to enhance the buildings, making them recognisable, with a clear sense of identity. The spaces in question will be used for commercial premises and offices, and crucial in these designs will be the ability to convey the sense that these spaces are interpreted with contemporary sensitivity.
The Contest will select three designs for A and three for B, before going on to proclaim one winner for A and one for B.</div>
<div class="normalText"> </div>
<div class="title"><span style="color: rgb(255, 0, 0);"><b>Brief</b></span></div>
<div class="title"> </div>
<div class="normalText">Teheran in Persian means “going downwards”. Indeed, the ancient city was first established on an upland plateau before gradually developing downhill in subsequent years to become the metropolis it is today. Expansion of the city was rapid and uncontrolled, but unlike in other cases of massive development, the wealthy population moved out of the old town, whilst the poorer classes remained there. The city now has over 11 million inhabitants and is the country's main industrial, political and socio-cultural centre.
The quality of the spaces in the modern city is seen in its architecture and monuments, and in its environmental fabric as a whole. Large buildings, monuments and streets, together with modern communication and information systems, combine to give the city a sense of modernity, and to enable it to renew itself over time, in order to meet changing functional, creative and artistic needs. Thus we should consider these buildings as modern communication tools that take into account the commercial requirements of different types of activities. One of these activities has to do with the big names in the fashion world and the competition between them, which manifests itself in the innovative environmental quality of their retail spaces, rich in new messages and cultural ideas.
The <b>Designing in Teheran</b> contest seeks to stimulate innovative ideas that will convey these messages of modernity and attention to the architectural and environmental quality of the retail spaces in a constantly evolving metropolis.</div>
<div class="normalText">(...)</div>
<p>Find more: <a href="http://www.benettongroup.com/designinginteheran/">http://www.benettongroup.com/designinginteheran/</a></p>
<p> </p>
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