“On the first of November 2008, The Age newspaper (Melbourne, Australia) described architects as the “canary in the coalmine” of the economy. In light of the current unstable global economic condition, OpenHAUS Exhibitions invited design professionals and design students to create an ‘Advertisement for Architecture’.”

“The advertisements will not promote individual architectural firms but architecture as a ‘big idea’. This is a chance to promote the architectural profession and engage with the public. It is a chance to reflect on how the profession has evolved during the last period of economic growth and to generate creative and innovative ways of communicating the strengths of the profession to a wider public audience.”