tag: marketing
Link rot and rotten links
posted 08.19 in news.
Many of the informative articles people used to publish on their websites have been deleted in the past ten years, presumably as people try to rein in any damage to reputation that having an opinion might entail. This is a pain for historians. Unheralded architectural pamphlets, rants and manifestos from the past few centuries are preserved in archives and shoeboxes, awaiting discovery. It’s a much harder task examining the digital decades as it’s mostly wiped.
Not an architect
posted 09.10 in news.
I remember being told or taught somewhere along the line that one way to justify my fees as an architect was to suggest to the client that a house designed by an architect would attract a premium of 10% at resale. That is, the extra time and cost...
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