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Building 14, Floor 11, Room 14
Swanston St
CBD,   Melbourne
Victoria,   Australia

The GEElab is a creative think & design tank for what is next (in 3-5 yrs) in games & entertainment. We conduct applied, yet critical research at the intersections of game design and game thinking with architecture & urbanism, with mobility, with various media, with entrepreneurship, as well as with novel types of engagement in non-entertainment contexts. The GEElab team explores and evaluates the ways that games and everyday life will mix, and how one could, meaningfully, colonize the other.

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