greaseproof architecture since 2000


The GEElab is a creative think & design tank for what is next (in 3-5 yrs) in games & entertainment. We conduct applied, yet critical research at the intersections of game design and game thinking with architecture & urbanism, with mobility, with various media, with entrepreneurship, as well as with novel types of engagement in non-entertainment contexts. The GEElab team explores and evaluates the ways that games and everyday life will mix, and how one could, meaningfully, colonize the other.

Building 14, Floor 11, Room 14
Swanston St
CBD,   Melbourne
Victoria,   Australia
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